This weekend, Draper took another major step in our rebranding: we launched a completely new website!
After careful introspection, we began working to create a website that would better represent the Draper brand. On the homepage of the site, you’ll find these words:
Innovative solutions for you.
It’s a simple equation: Form + Function = INNOVATION.
We do more than manufacture shading, audio-visual and athletic systems. We listen to your needs and build to exceed your expectations.
Although those words are meant to describe our solutions-based approach to AV, shades, and gym equipment, they also perfectly describe our approach to the new website.
Here are just a few of the upgrades you’ll find at draperinc.com.
The first thing you’ll notice is photos. Big photos. The old saying that a picture is worth a thousand words is definitely true when marketing solutions. We’re not only using photos, we’re using more of them to better demonstrate how and where our solutions can be used. Overall, the new site also has much cleaner, less cluttered appearance, and makes use of the Draper color palette.
We’ve made the site easier to get around for people not familiar with our products. We replaced the “decision tree” approach of drilling down link by link until you find what you want with the ability to hover over categories and see the options available to click. Hover menus under all six of our main solution areas on the homepage, photos to help guide the user, and handy links make draperinc.com easier to navigate even if you’re familiar with our previous site. We’ve also streamlined logins for the Pro Portal and other services, consolidating them all under one heading.
A website is more than a pretty piece of design work. In addition to looking good and being easy to use, it must also be informative. We’ve retained all of the online support documents you’ve come to expect from Draper, including technical documents, pricing and size information, educational materials, and tools.
A lot of people worked very hard on the new site, but most of the heavy lifting was done by the marketing department’s web development and design team. We think they did a great job! If you haven’t checked it out yet, click here and have a look.
Source: Blog Posts